Highpoint FCU
Branding. Marketing Materials. Website Design.
Highpoint FCU, a credit union with branches across western New York, recently underwent a rebranding from Olean Area FCU to Highpoint FCU. Their updated branding and theme draw inspiration from the region's mountains, cityscape, wildlife, and community spirit of adventure. The new logo for Highpoint FCU features symbols such as a mountain, a coin, and a sunset, each reflecting elements of the credit union’s history and core messaging.
Project Overview
Consulted client regarding visions for new branding system
Visual design: logo design, branding system, website design & layout, signage & handouts
Worked directly with web developers for website execution launch
My Role
Programs
Illustrator, InDesign, Photoshop, Figma
Teams & Credits
Vibrant Brands
